Examples of domain forwarding
Some common uses for domain forwarding are to
- redirecting a domain name to an ebay store URL or Oztion store
- redirecting a domain name to Facebook page, Twitter account or profile or LinkedIn profile
- redirecting a domain name to free space on your ISP's network
- redirecting a domain name to a blog (or free dns management could also be used)
- redirecting additional domains to a URL on your main website - you can choose to redirect it to the homepage or any other page on your website.
- redirecting additional domain names to a company website or homepage to protect trademarks, common misspellings, product names, etc
- redirecting different domain name extensions to main website or any page on many website. eg. Domain forwarding a .com.au to a .com website or visa versa.
Domain forwarding is not to be confused with Advanced DNS Management (a service that is also free but with slightly different configuration), which allows you to redirect a domain name to a static ip address. Common uses of DNS services, include
- redirecting a domain name to a computer located in your office or home. This computer must have a static ip and your ISP must allow you to utilize your static ip in this way. A static ip will allow you to edit the zone file of a domain name to a local computer or server, which may be beneficial especially if you you want your computer to be remotely accessible by a domain name for the purposes of an intranet, database and accounting or if you have the technical skills to host your own website.
Why use domain forwarding?
It is much easier to remember a domain name than to remember a URL.
The second reason for registering a domain name is having some control over your branding. If you are an ebay store owner and you send out flyers with the URL of your ebay store, if for some reason, you decide to no longer sell through ebay, you have no way of redirecting the traffic from your flyers to your new website address. It also means that people associate your business with ebay. If you had a domain name, your customers could recommend their friends to go to your website address to buy your product but if you have an ebay website address, it is unlikely that you will get a lot of "word of mouth" referrals because people will inadvertently type in the wrong URL and once you stop being an ebay seller, your business contact details will no longer appear.
Your domain name is highly transportable and an excellent marketing tool and if you decide later on to have an ecommerce website built, then you can simply cancel domain name forwarding and resolve your domain name to your new website.
The third reason why you would want to use domain name forwarding is to protect your trademarks and names associated with your business. Rather than just register the domain name for a product or service, why not automatically redirect that domain name to the URL on your company website. The URL would have information about that product and service and this will make it easier to direct people to the right area on your website.